Digital technology is reshaping labor markets, causing job seekers and hirers alike to continually keep track of trends in job markets to understand emerging opportunities and requirements for digital skills. For this report, data from the LinkedIn platform provide a rich and real-time resource for tracking trends in skill supply and demand. LinkedIn’s Economic  Graph dataset captures LinkedIn’s 774 million individual members and 57 million companies globally, analyzed through the prism of 38,000 skills and across 120,000 educational institutions. This report summarizes key trends in digital hiring found in LinkedIn’s Economic Graph dataset, covering India, Indonesia, Malaysia, and the Philippines, with Australia,  Singapore, and the United States (US) as developed economy comparators. LinkedIn data provide valuable real-time information on trends in hiring and occupational profiles, albeit with certain limitations. The methodology used in analyzing data from the LinkedIn plat...

Skill categories. LinkedIn allocates standardized skills into two categories: tech/digital skills and disruptive tech/digital skills. Tech/digital skills use digital devices, communication applications, and networks to access and manage information. They enable people to create and share digital content, communicate and collaborate, and solve problems. Examples  from basic digital literacy to web development. Disruptive tech/digital skills are used to develop new technologies that are expected to affect labor markets in the coming years, notably artificial intelligence, robotics, and genetic engineering. In this report, disruptive tech/digital skills are referred to as advanced disruptive digital skills. The current study further  subdivided tech/digital skills into basic digital skills and intermediate digital skills. Basic digital skills are those fundamentally required to understand simple tech concepts and use enterprise technologies, platforms, and solutions on the job. I...

There are various ways to categorize small or medium sized enterprises. Previous researches show various definitions of SMEs, which differ from one country to another (Mpofu & Lorraine, 2011, Bouazza, 2015). Generally, the numbers of workers and employment, the amount of investment, total assets, and sales or income are used as criteria in determining the scale of enterprise (Yoopetch & Mingkwan, 2010). In 2014, SME Corp Malaysia had redefined the  meaning of SMEs, where the definition is being divided into 2 categories into manufacturing and service sectors. SMEs in the manufacturing sector includes organizations with sales turnover not exceeding RM50 million or have full-time employees not exceeding 200 workers. In the meantime for SMEs in the services and other sectors, the organization is considered a  operation (Shemi & Procter, 2013). SMEs especially in less developed countries and rural areas usually are faced with internet related issues, where the speed is...

negates a survey that was conducted in 2019 (Al-Kindi, 2019). The result shows that the hours spent (5 hours) by the respondents using social media networks is lesser than one hour as compared to that study that was published by Al-Kindi (2019) since the previous research said that the Omani respondents used 6 hours of their time in a day using social media  networks. It is also noted that the present study respondents are not similar to those who answered the previous research (Al-Kindi, 2019). In general, it can be observed that based on the two studies, there is a reduction in hours spent on the use of social media. Concerning the number of friends, it was found that more than eighty percent of the Indonesian respondents  got more than 100 friends on social media. Lessthan fifty percent of the Omani respondents got more than 100 friends on social media. This result likely supported the idea that building close bond relationships (Yang, 2021) could be why social media users ...

that touch you can support thriving at work, if that is the intent behind implementation. What does it mean to thrive at work? Thriving at work is about how we are at work. While work shouldn’t bear the burden of fulfilling all our social and emotional needs or substitute for rewarding pursuits and relationships outside of work, work and the workplace should be  congruent, rather than at odds, with each of us living at our best. Thriving means excelling—in a way that is healthful and sustainable. It is the foundation of performance, a combination of our own perception of how we feel in my day-to-day—am I clunking along, on the verge of breaking down, or humming along with an open road ahead, calibrated with an organizational  assessment of our performance, delivering work that matters to the organization. Of course, as figure 3 illustrates, thriving at work is much broader than the technologies that touch us. Our ability to thrive at work depends upon our health, behaviors, an...

Marketing is often the most daunting task for beginning farmers, and with competition increasing in the organic sector, it has become an even more essential component of a farm’s overall business plan. Implementing a successful marketing plan requires a set of analytical and human relations skills that are distinct from but that compliment those used in production  agriculture. Ongoing growth in the organic sector has increased competition in the marketplace (including more and larger companies), but also has increased awareness of, demand for, and opportunities to market organic products. Market research and analysis of farm production and sales records can help the farmer identify profitable products and market  outlets. Customer relations always have been, and continue to be central to a successful marketing strategy. Finally, social media technologies, while providing new marketing opportunities, require developing additional skills and time to use them effectively. This s...

thousands of kilometers away in a matter of seconds. The establishment of the World Trade Organization (WTO) has seen the globalization of marketing. Geographical and cultural distances between countries have been greatly reduced. From that, the world has become a market. This has given marketing a global dimension. The concept of marketing development is evident from the above evolutionary and developmental stages of marketingMarketing is  above all the giving of a standard of living to the community. Professor Malcolm McNair has said that “Marketing is the creation and delivery of standard of living to the society”. By making available the uninterrupted supply of goods and services to consumers at a reasonable price, marketing has played an important role in raising and maintaining living  standards of the community. Community comprises of three classes of people i.e., rich, middle and poor. Everything which is used by these different classes of people is supplied by marketi...

Brands can become thought leaders—that is, respected authorities in their particular field—over time and if they can captivate audiences with quality content. This will help them to establish themselves "a name" in a field that can be quite competitive, like the professional services where Pegasus is included (Ruffolo, 2018). Such a high profile helps audiences to be deeply engaged, shapes their impressions and their capacity to act, thereby producing  excellent leads and fresh business (Linkedin Corporation, 2017). For Carter (2013), LinkedIn speeds the networking process and removes the physical obstacles of in-person interactions, much as other social media sites. Turner (2015) argues that the platform is only a simpler approach for salespeople to find possible leads based on the prospects they have previously  created trust with; it should not be considered as a substitute for in-person interactions. Online vs offline is, for the author, a supplement rather than a decisio...

in a few channels, devices, or applications. In addition to redesigning the discrete touchpoints that make up a customer journey, companies need to take a critical look at their most important customer journeys which could last from several days to several weeks— in order to manage customer perceptions throughout the entire journey. Redesigning the entire journey to incorporate the principles of behavioral psychology listed above has the potential  yield sustained improvements in customer satisfaction. For example, a leading home-mortgage company has embedded many of these principles in the process of approving mortgage applications. It consolidated all the information it requires from prospective  borrowers and asks for it up front. This serves to dispatch negative customer experiences early in the 90- to 120-day approval journey. Thereafter, the company schedules regular touchpoints where agents proactively provide positive news to customers as the process moves forward thro...