10 Must-Have Skills for Aspiring Marketing Managers

Marketing is often the most daunting task for beginning farmers, and with competition increasing in the organic sector, it has become an even more essential component of a farm’s overall business plan. Implementing a successful marketing plan requires a set of analytical and human relations skills that are distinct from but that compliment those used in production 

agriculture. Ongoing growth in the organic sector has increased competition in the marketplace (including more and larger companies), but also has increased awareness of, demand for, and opportunities to market organic products. Market research and analysis of farm production and sales records can help the farmer identify profitable products and market 

outlets. Customer relations always have been, and continue to be central to a successful marketing strategy. Finally, social media technologies, while providing new marketing opportunities, require developing additional skills and time to use them effectively. This section provides an overview of some basic marketing elements.Marketing is as old as 

Though marketing is talked and discussed 

in business terms today, its origin goes back to the ancient civilization when man used symbols, signs and material artifacts to communicate with others. Marketing was used as a synonym for the art of selling in the past. Even today much confusion exists between marketing and selling amonst students of management and practitioners, regarding the two 

dominant modes of business and exchange. Modern marketing has gone beyond the selling and purchasing activities. Today marketing is a key function of management. It brings success to business organisations. Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is ―meeting needs profitably. The 

objective of all business enterprises is to satisfy the needs and wants of the society. Marketing is, therefore, a basic function of all business firms. When a salesperson sells washing machines, a doctor treats a patient or a Government asks people to take their children for getting polio drops, each is marketing something to the targets. Let us Know the difference between Market & MarketingWith the societal marketing concept gaining importance, social 

Marketers are finding useful new ways

of applying marketing principles. Commercial organizations are also adopting cause-related marketing to strike long-term relations with consumers. Business organizations such as educational institutions, hospitals, religious institutions and charitable trusts have also found meaningful applications of marketing. Thus, marketing is applicable to both business and non-

business organizations.Marketing was started dates long back in the history of human civilization. At the ancient time, while doing cattle breading, fishery, agriculture, hunting etc. evidences of marketing was found. Marketing accelerates the growth of human social and economic development and it goes through different stages like barters stage, invention of money, urbanization, industrial revolution etc. After the industrial revolution marketing 

progresses through national economy, economic revolution, technical revolution, market revolution, globalization etc. Stages in the growth and evolution of marketing are as follows:The first stage in marketing evolution is the stage of barter. This system has been used for centuries and long before money was invented. People exchanged services and goods for other services and goods in return. The value of bartering items can be negotiated 

The other party Instead of spending 

cash to purchase goods and services, businesses barter their own goods and services to pay for those things they need. It will help in leaving more cash in their business and providing an increased cash flow. A Barter System puts idle resources to work.ge of Early Capitalism: Capitalism began to develop into its modern form during the Early Modern period in the Protestant countries of North-Western Europe, especially the Netherlands (Dutch Republic) 

and England. Traders in Amsterdam and London created the first chartered jointstock companies driving up commerce and trade, and the first stage of capitalism came about during the 17th century, when merchants gradually became more involved in the production of goods by supplying materials and paying wages. The merchant made the transition to 

capitalism by making profits from the ownership and control of the means of production.Invention of machines like ‘Fly Shuttle’ by John Key in the year 1733, ‘Steam Engine’ by James Watt in the year 1698 make the machine made production possible. Due to which man were replaced by the machines. Complex manufacturing saw the rise of clothing, chemical, and food processing plants. The second phase also led to increasing product 

Conclusion

variety, greater specialization, and bureaucracy. The third phase saw production overtake demand, creating the need for increased product marketing.At the beginning of the nineteenth century, industries began to create a 'Mass Distribution System' with a focus on the domestic market. In the United States, president of Sears & Reebok Company Julius Rosen Wald, Robert Wood and T. V. Hauser introduced the concept of mass market and introduced mass 

distribution system. He developed the concept of a mass market and a mass distribution system by setting up 700 retail stores in the United States, setting aside the company's concept of a class market for remote farmers. Hence this period is called 'Distribution Revolution'. This distribution revolution is a very important stage for the development of marketingThe First and Second World Wars caused many economic clouds on the world 

stage. The economies of all these advanced countries, which were directly and indirectly involved in the war, were devastated. The era of economic revolution began with the struggle to rebuild the economy. There was also a revolution in the field of science and technology. The vast advances in science and technology and the economic revolution led to the marketing revolution. New concepts of market research and market analysis were developed 

and marketable products gained momentum. This situation arose after the Second World War. During this time there was a great deal of marketing development.The scientific revolution has made the world even smaller. Messaging, satellites, internet, information highways, supercomputers, and high-speed aircrafts make it possible to connect to any country which is