How to Use Social Media to Boost Brand Awareness in North America

Delgado-Ballester ( 2004) claims that brand trust could help to allay worries regarding credit cards. According to Bart et al. (2005), confidence in website providers might vary based on the context of the site and privacy is clearly important in deciding trust when people visit websites. Tractinsky and Vitale (2000) examined in e-commerce how user attitudes and risk perception could change when visiting a trusted provider's website, therefore producing behavioral intent. These results affect the research of WTS since they The results above imply that in e-commerce and transactional environments customers' online behavior is significantly influenced by trust. Wang (2019) looked to see if similar trends in the sphere of privacy surfaced. 

The emphasis was on how the brand image of online companies can affect people's opinions on online privacy concerns. 

The study aimed to show how perceived risk and trust on websites are connected in part by brand image. Strangely, the author found that brand image could lower consumers' risk perception. Moreover, he found that consumers' view of the efficacy of privacy protections and the benefits of sharing personal data changes in favor of trusting internet companies. It should be noted that rather than WTS, this study concentrated just on the influence of the brand image of the website provider on perceived risk. Still, the study did reveal that a strong brand image correlated with a lower view of risk. Furthermore absent from particular attention was the Robinson (2018) claims that WTS on the web is significantly predicted by trust, which fits Wang's studies. He underlined the need of trust in decision-making about purchases since more trust can result in reduced apparent risk. Furthermore, he advised that trust should include exchanging information with businesses online, therefore perhaps reducing risk perception. Choosing a company with a solid reputation for dependability helps customers reduce the possible disappointment and uncertainty resulting from a purchase not meeting their expectations. v

This shows the financial and competitive advantages businesses may acquire from building great brand confidence. 

According to a 2010 Ruparelia et al. research, consumer behavior is much influenced by brand trust. Consumers are less prone to participate in activities involving risk and uncertainty without faith in a brand. In the digital markets of today, where users sometimes find themselves deciding on revealing personal data without fully comprehending the possible repercussions, this comment is still rather pertinent. In the digital sphere, building confidence in a brand becomes vital since consumers struggle to confirm the validity of a service and personally visit the company (Hasselbalch & Tranberg, 2018). Ruparelia et al. (2010) validated Delgado-Ballester's ( 2004) claim that the sharing of personal information and the procurement of goods or services in an online environment are linked to risk and uncertainty in that context. Though studies by Falahat et al. (2019) indicate that consumer trust, a related concept, has a beneficial influence on consumers' online purchase intention, total impact of brand trust in e-commerce has not been fully investigated. Although research on how companies could build brand trust is still in its early years, Habibi et al. (2014) found that brand trust was favorably impacted by brand communities. Though there are few strategies specifically aimed at fostering the development of brand trust, those companies who embrace the idea could find great value in this strategy. High equity brands typically have higher prices and market share, according to Chaudhouri and Holbrook (2001), since customers of these brands are more eager to purchase and brand loyal to nature. Companies who want to maximize brand equity have to build confidence in their brand, advises Delgado-Ballester and Munuera-Alemán (2005). 

Views at last on the Literature Review.

Delgado-Ballester ( 2004) claims that the link between a brand and a consumer is an extension of the personality of the brand; thus, if brands could be personified, consumers not only view them but also create interactions with them (p. 575). One can attribute personal traits like trust to non-human objects like brands. Based on the premise that brand equity comprises the several associations and behaviors customers form toward a brand, trust can be further defined as the willingness of one party to be vulnerable to the acts of another party (Delgado-Ballester & Munuera-Alemán, 2005). Establishing brand trust has been found by research to be a useful tactic for lowering risk while deciding what to buy (Delgado-Ballester, 2004; Bozbay & Başlar, 2020).  At last, Gong et al. (2022) offered a justification for the scant studies on brand trust in respect to privacy. They noted that privacy is a complicated idea that is challenging to completely grasp in regards to brand trust. The writers also pointed out that little study has been done looking at the interaction between privacy and brand trust variables inside the same model. Their studies showed a clear relationship between brand trust and the possibility of Delgado-Ballester and Munuera-Alemán (2005) claim that past contacts and experiences—such as purchases or brand interaction on social media—help to build brand trust. They said that as an experiential quality, brand trust can only grow by direct or indirect interaction. In this sense, the writers cited studies on consumption. One must first build confidence in a brand.