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A Day in the Life of a Digital Marketing Specialist

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Digital technology is reshaping labor markets, causing job seekers and hirers alike to continually keep track of trends in job markets to understand emerging opportunities and requirements for digital skills. For this report, data from the LinkedIn platform provide a rich and real-time resource for tracking trends in skill supply and demand. LinkedIn’s Economic  Graph dataset captures LinkedIn’s 774 million individual members and 57 million companies globally, analyzed through the prism of 38,000 skills and across 120,000 educational institutions. This report summarizes key trends in digital hiring found in LinkedIn’s Economic Graph dataset, covering India, Indonesia, Malaysia, and the Philippines, with Australia,  Singapore, and the United States (US) as developed economy comparators. LinkedIn data provide valuable real-time information on trends in hiring and occupational profiles, albeit with certain limitations. The methodology used in analyzing data from the LinkedIn plat...
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Digital Marketing Specialist: Career Paths and Opportunities in the USA

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Skill categories. LinkedIn allocates standardized skills into two categories: tech/digital skills and disruptive tech/digital skills. Tech/digital skills use digital devices, communication applications, and networks to access and manage information. They enable people to create and share digital content, communicate and collaborate, and solve problems. Examples  from basic digital literacy to web development. Disruptive tech/digital skills are used to develop new technologies that are expected to affect labor markets in the coming years, notably artificial intelligence, robotics, and genetic engineering. In this report, disruptive tech/digital skills are referred to as advanced disruptive digital skills. The current study further  subdivided tech/digital skills into basic digital skills and intermediate digital skills. Basic digital skills are those fundamentally required to understand simple tech concepts and use enterprise technologies, platforms, and solutions on the job. I...
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How Digital Marketing Specialists Help Small Businesses Thrive

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There are various ways to categorize small or medium sized enterprises. Previous researches show various definitions of SMEs, which differ from one country to another (Mpofu & Lorraine, 2011, Bouazza, 2015). Generally, the numbers of workers and employment, the amount of investment, total assets, and sales or income are used as criteria in determining the scale of enterprise (Yoopetch & Mingkwan, 2010). In 2014, SME Corp Malaysia had redefined the  meaning of SMEs, where the definition is being divided into 2 categories into manufacturing and service sectors. SMEs in the manufacturing sector includes organizations with sales turnover not exceeding RM50 million or have full-time employees not exceeding 200 workers. In the meantime for SMEs in the services and other sectors, the organization is considered a  operation (Shemi & Procter, 2013). SMEs especially in less developed countries and rural areas usually are faced with internet related issues, where the speed is...
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Case Studies: Digital Marketing Specialists Making a Difference

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negates a survey that was conducted in 2019 (Al-Kindi, 2019). The result shows that the hours spent (5 hours) by the respondents using social media networks is lesser than one hour as compared to that study that was published by Al-Kindi (2019) since the previous research said that the Omani respondents used 6 hours of their time in a day using social media  networks. It is also noted that the present study respondents are not similar to those who answered the previous research (Al-Kindi, 2019). In general, it can be observed that based on the two studies, there is a reduction in hours spent on the use of social media. Concerning the number of friends, it was found that more than eighty percent of the Indonesian respondents  got more than 100 friends on social media. Lessthan fifty percent of the Omani respondents got more than 100 friends on social media. This result likely supported the idea that building close bond relationships (Yang, 2021) could be why social media users ...
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Custom Thank-You Notes for Holidays: Spreading Seasonal Cheer

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that touch you can support thriving at work, if that is the intent behind implementation. What does it mean to thrive at work? Thriving at work is about how we are at work. While work shouldn’t bear the burden of fulfilling all our social and emotional needs or substitute for rewarding pursuits and relationships outside of work, work and the workplace should be  congruent, rather than at odds, with each of us living at our best. Thriving means excelling—in a way that is healthful and sustainable. It is the foundation of performance, a combination of our own perception of how we feel in my day-to-day—am I clunking along, on the verge of breaking down, or humming along with an open road ahead, calibrated with an organizational  assessment of our performance, delivering work that matters to the organization. Of course, as figure 3 illustrates, thriving at work is much broader than the technologies that touch us. Our ability to thrive at work depends upon our health, behaviors, an...
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